Australia’s adventure travel company Aurora Expeditions has named Hayley Peacock-Gower as its first-ever Chief Marketing Officer, a newly created role to drive global growth for the Aurora brand.
With more than 20 years’ experience in strategic branding, marketing and media for anarray of major Australian and global brands and agencies, including News Corp, FairfaxMedia, Leo Burnett and Canon, Hayley Peacock-Gower will spearhead the company’s marketing operations worldwide.
“Hayley is a top talent, a passionate and meaningful addition to the Executive LeadershipTeam,” says CEO Monique Ponfoort. “Her extensive background and skills will add immeasurably in building the marketing, content and strategic partnership platform that will drive growth for the Aurora brand.”
Hayley’s appointment comes at a key moment for Aurora Expeditions with the launch ofits second purpose-built ship Sylvia Earle in 2022, and the return to small-ship expeditiontravel in Antarctica from January 2022.
“This is an incredible opportunity to innovate with new content and transformativeexperiences which will drive interest and demand while positioning the brand for futuregrowth,” says Hayley.
“There is no better opportunity both professionally and personally, especially given thetiming, as we accelerate meaningful changes in our ongoing care for the planet programs,and our imminent return to what Aurora Expeditions does best; life-changing small-shipexpeditions.”
Voted ‘The World’s Leading Polar Operator’ at the 2020 World Travel Awards, AuroraExpeditions has been delivering perspective-altering expeditions to the most remote,unique and biodiverse destinations on the planet for 30 years and is deeply committed toresponsible and respectful travel.
The company’s new ship, the Sylvia Earle is named after renowned marine biologist,oceanographer and explorer Dr Sylvia Earle with decks dedicated to Dr Earle and six otherleading female conservationists: Dr Carden Wallace AM, Jo Ruxton, Sharon Kwok,Bernadette Demientieff, Hanli Prinsloo and Dr Asha de Vos.